Success: It's a Rocky Road
I am walking that Rocky Road to Success, and would like to take you with me. Hopefully, I can share some insights and help others along the way.
Define success: the fact of getting or achieving wealth, respect, or fame. Well, I'm certainly not achieving monetary wealth or fame, but the respect part--yup, that I have. From fellow artists and jewelers, to customers, recognition of my talents has been overwhelming, and has spurred me forward to create something beautiful and unique with each design.
The secret to gaining success has been illusive in the past, and is only now becoming a bit more clear. I must advertise more, make better use of the internet, social media, blog, and---oh yes--create! One expert in marketing, who does online blogs, said that to be successful in the jewelry business, a person must market their designs daily. That means that each day something should appear on each of their media sites, and should be linked to their website and/or their social media site. By using abundant contact, people will turn more quickly to you for their jewelry needs because YOU are visible.
Wow! That's a LOT of posts and links and creations and...it just might work!
There are many jewelers out there. Some creative and wonderful, some who simply put stuff together and call it art. Remember, in order to be art, most or all of the piece should be hand crafted by the designer. ALL of my pieces fit that criteria. That is why I call myself a silver jewelry artist, and not simply a jeweler.
So, as of today, I have made a pact with myself to get my pieces out there where the public can see my designs and in so doing, they can more easily purchase something beautiful. I call that a win-win situation!
I will keep you informed along my path to success! Walk with me.